Aveeno has used colloidal oatmeal, finely milled oats that soothe and moisturise dry skin, since 1945. The range is popular for dry, itchy and eczema-prone skin, from babies to adults.We stock the Daily Moisturising cream, lotion and body wash, the Skin Relief range with shea or menthol, Dermexa emollient cream for adults and babies, Aveeno Baby washes, the Calm + Restore face range and soothing oat bath sachets. If your skin is cracked, weeping or not improving, read our eczema guide or ask our pharmacists.